The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand

Phisunt Tinakhat; Ahmad Mujafar Syah; Andris Adhitra; Rachatawan Limkanchanapa; Varintorn Viriyachaikul; Anna Stepanova

doi:doi:10.11648/j.sjbm.20200802.17

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The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand

Phisunt Tinakhat, Ahmad Mujafar Syah, Andris Adhitra, Rachatawan Limkanchanapa, Varintorn Viriyachaikul, Anna Stepanova

Published in Science Journal of Business and Management (Volume 8, Issue 2)

Received: 16 July 2019 Accepted: 21 August 2019 Published: 28 May 2020

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Abstract

The purpose of this paper aims to study the factors leading to the repeat visitation of domestic tourists to Phitsanulok province, Thailand. The researchers adapted quantitative methodology by using the survey questionnaires to identify the factors influencing them to repeat the visit. A convenience sampling method is used to collect the data from the domestic tourists traveling to Phitsanulok from August to October 2018 for 400 subjects (250 women and 150 men). The questionnaire is judged by the 5 points Likert Scale. A result of this study revealed that the main top 3 reasons why they would like to repeat visit Phitsanulok because of the famous Buddha image (mean = 4.66, S. D. = 0.655), followed by a variety of natural attractions (mean = 4.29, S. D. = 0.750), and quality accommodation at reasonable price (mean = 4.22, S. D.= 0.787), while the least factor is deal on package tours (n = 400) (mean = 3.29) (S. D. = 0.769). From the result of the conclusion show that further study should focus on deal on package tours because this study found that the least factor is deal on package tours in Phitsanulok by domestic Thai tourists so it improves to be more reasonable price of deal on package and keep stable the good points that make the tourists impressed in Phitsanulok. Moreover, some suggestions from the tourists is mainly about the accessibility to the tourism areas for the disabled and senior tourists. This is quite important and should be brought to the attention to tourism stakeholders in considering to improve this suggestion to be more efficient so it can attract more tourists not only domestic but also international. The researcher hope that this researcher will be beneficial to both private and public sectors in improving and developing the tourism infrastructures and services to attract more tourists in the future.

Published in	Science Journal of Business and Management (Volume 8, Issue 2)
DOI	10.11648/j.sjbm.20200802.17
Page(s)	96-101
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Repeat Visitation, Domestic Tourists, Phitsanulok

References

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[8]	National Statistical Office. (2017). Situation to Domestic Traveler, Phitsanulok Province: 2009-2015. (online). Retrieved: http://web.nso.go.th/. Accessed on 29 April 2017.
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[12]	Rittichainuwat, B. N., Qu, H., & Mongkhonvanit, C. (2007). A study of the impact of travel inhibitors on the likelihood of travelers' revisiting Thailand. Journal of travel & tourism marketing, 21 (1), 77-87.
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[17]	Weber, K. (1996). The assessment of tourist satisfaction using the expectancy disconfirmation theory: a study of the German travel market in Australia. Pacific Tourism Review, 14: 35-45.
[18]	Woodside, A. G., Frey, L. L., & Daly, R. T. (1989). Linking Sort/ice anlity, Customer Satisfaction, and Behavioral Intention. Journal of health care marketing, 9 (4), 5-17.
[19]	Yamane, T. (1967). Statistics, An Introductory Analysis, 2^nd Ed., New York: Harper and Row.

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APA Style

Phisunt Tinakhat, Ahmad Mujafar Syah, Andris Adhitra, Rachatawan Limkanchanapa, Varintorn Viriyachaikul, et al. (2020). The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand. Science Journal of Business and Management, 8(2), 96-101. https://doi.org/10.11648/j.sjbm.20200802.17

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ACS Style

Phisunt Tinakhat; Ahmad Mujafar Syah; Andris Adhitra; Rachatawan Limkanchanapa; Varintorn Viriyachaikul, et al. The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand. Sci. J. Bus. Manag. 2020, 8(2), 96-101. doi: 10.11648/j.sjbm.20200802.17

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AMA Style

Phisunt Tinakhat, Ahmad Mujafar Syah, Andris Adhitra, Rachatawan Limkanchanapa, Varintorn Viriyachaikul, et al. The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand. Sci J Bus Manag. 2020;8(2):96-101. doi: 10.11648/j.sjbm.20200802.17

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@article{10.11648/j.sjbm.20200802.17,
  author = {Phisunt Tinakhat and Ahmad Mujafar Syah and Andris Adhitra and Rachatawan Limkanchanapa and Varintorn Viriyachaikul and Anna Stepanova},
  title = {The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand},
  journal = {Science Journal of Business and Management},
  volume = {8},
  number = {2},
  pages = {96-101},
  doi = {10.11648/j.sjbm.20200802.17},
  url = {https://doi.org/10.11648/j.sjbm.20200802.17},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20200802.17},
  abstract = {The purpose of this paper aims to study the factors leading to the repeat visitation of domestic tourists to Phitsanulok province, Thailand. The researchers adapted quantitative methodology by using the survey questionnaires to identify the factors influencing them to repeat the visit. A convenience sampling method is used to collect the data from the domestic tourists traveling to Phitsanulok from August to October 2018 for 400 subjects (250 women and 150 men). The questionnaire is judged by the 5 points Likert Scale. A result of this study revealed that the main top 3 reasons why they would like to repeat visit Phitsanulok because of the famous Buddha image (mean = 4.66, S. D. = 0.655), followed by a variety of natural attractions (mean = 4.29, S. D. = 0.750), and quality accommodation at reasonable price (mean = 4.22, S. D.= 0.787), while the least factor is deal on package tours (n = 400) (mean = 3.29) (S. D. = 0.769). From the result of the conclusion show that further study should focus on deal on package tours because this study found that the least factor is deal on package tours in Phitsanulok by domestic Thai tourists so it improves to be more reasonable price of deal on package and keep stable the good points that make the tourists impressed in Phitsanulok. Moreover, some suggestions from the tourists is mainly about the accessibility to the tourism areas for the disabled and senior tourists. This is quite important and should be brought to the attention to tourism stakeholders in considering to improve this suggestion to be more efficient so it can attract more tourists not only domestic but also international. The researcher hope that this researcher will be beneficial to both private and public sectors in improving and developing the tourism infrastructures and services to attract more tourists in the future.},
 year = {2020}
}

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TY  - JOUR
T1  - The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand
AU  - Phisunt Tinakhat
AU  - Ahmad Mujafar Syah
AU  - Andris Adhitra
AU  - Rachatawan Limkanchanapa
AU  - Varintorn Viriyachaikul
AU  - Anna Stepanova
Y1  - 2020/05/28
PY  - 2020
N1  - https://doi.org/10.11648/j.sjbm.20200802.17
DO  - 10.11648/j.sjbm.20200802.17
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 96
EP  - 101
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20200802.17
AB  - The purpose of this paper aims to study the factors leading to the repeat visitation of domestic tourists to Phitsanulok province, Thailand. The researchers adapted quantitative methodology by using the survey questionnaires to identify the factors influencing them to repeat the visit. A convenience sampling method is used to collect the data from the domestic tourists traveling to Phitsanulok from August to October 2018 for 400 subjects (250 women and 150 men). The questionnaire is judged by the 5 points Likert Scale. A result of this study revealed that the main top 3 reasons why they would like to repeat visit Phitsanulok because of the famous Buddha image (mean = 4.66, S. D. = 0.655), followed by a variety of natural attractions (mean = 4.29, S. D. = 0.750), and quality accommodation at reasonable price (mean = 4.22, S. D.= 0.787), while the least factor is deal on package tours (n = 400) (mean = 3.29) (S. D. = 0.769). From the result of the conclusion show that further study should focus on deal on package tours because this study found that the least factor is deal on package tours in Phitsanulok by domestic Thai tourists so it improves to be more reasonable price of deal on package and keep stable the good points that make the tourists impressed in Phitsanulok. Moreover, some suggestions from the tourists is mainly about the accessibility to the tourism areas for the disabled and senior tourists. This is quite important and should be brought to the attention to tourism stakeholders in considering to improve this suggestion to be more efficient so it can attract more tourists not only domestic but also international. The researcher hope that this researcher will be beneficial to both private and public sectors in improving and developing the tourism infrastructures and services to attract more tourists in the future.
VL  - 8
IS  - 2
ER  -

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Author Information

Phisunt Tinakhat

International Tourism and Hospitality Management Program, Naresuan University International College, Phitsanulok, Thailand
Ahmad Mujafar Syah

International Tourism and Hospitality Management Program, Naresuan University International College, Phitsanulok, Thailand
Andris Adhitra

International Tourism and Hospitality Management Program, Naresuan University International College, Phitsanulok, Thailand
Rachatawan Limkanchanapa

International Tourism and Hospitality Management Program, Naresuan University International College, Phitsanulok, Thailand
Varintorn Viriyachaikul

International Tourism and Hospitality Management Program, Naresuan University International College, Phitsanulok, Thailand
Anna Stepanova

International Tourism and Hospitality Management Program, Naresuan University International College, Phitsanulok, Thailand

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APA Style

Phisunt Tinakhat, Ahmad Mujafar Syah, Andris Adhitra, Rachatawan Limkanchanapa, Varintorn Viriyachaikul, et al. (2020). The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand. Science Journal of Business and Management, 8(2), 96-101. https://doi.org/10.11648/j.sjbm.20200802.17

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ACS Style

Phisunt Tinakhat; Ahmad Mujafar Syah; Andris Adhitra; Rachatawan Limkanchanapa; Varintorn Viriyachaikul, et al. The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand. Sci. J. Bus. Manag. 2020, 8(2), 96-101. doi: 10.11648/j.sjbm.20200802.17

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AMA Style

Phisunt Tinakhat, Ahmad Mujafar Syah, Andris Adhitra, Rachatawan Limkanchanapa, Varintorn Viriyachaikul, et al. The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand. Sci J Bus Manag. 2020;8(2):96-101. doi: 10.11648/j.sjbm.20200802.17

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@article{10.11648/j.sjbm.20200802.17,
  author = {Phisunt Tinakhat and Ahmad Mujafar Syah and Andris Adhitra and Rachatawan Limkanchanapa and Varintorn Viriyachaikul and Anna Stepanova},
  title = {The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand},
  journal = {Science Journal of Business and Management},
  volume = {8},
  number = {2},
  pages = {96-101},
  doi = {10.11648/j.sjbm.20200802.17},
  url = {https://doi.org/10.11648/j.sjbm.20200802.17},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20200802.17},
  abstract = {The purpose of this paper aims to study the factors leading to the repeat visitation of domestic tourists to Phitsanulok province, Thailand. The researchers adapted quantitative methodology by using the survey questionnaires to identify the factors influencing them to repeat the visit. A convenience sampling method is used to collect the data from the domestic tourists traveling to Phitsanulok from August to October 2018 for 400 subjects (250 women and 150 men). The questionnaire is judged by the 5 points Likert Scale. A result of this study revealed that the main top 3 reasons why they would like to repeat visit Phitsanulok because of the famous Buddha image (mean = 4.66, S. D. = 0.655), followed by a variety of natural attractions (mean = 4.29, S. D. = 0.750), and quality accommodation at reasonable price (mean = 4.22, S. D.= 0.787), while the least factor is deal on package tours (n = 400) (mean = 3.29) (S. D. = 0.769). From the result of the conclusion show that further study should focus on deal on package tours because this study found that the least factor is deal on package tours in Phitsanulok by domestic Thai tourists so it improves to be more reasonable price of deal on package and keep stable the good points that make the tourists impressed in Phitsanulok. Moreover, some suggestions from the tourists is mainly about the accessibility to the tourism areas for the disabled and senior tourists. This is quite important and should be brought to the attention to tourism stakeholders in considering to improve this suggestion to be more efficient so it can attract more tourists not only domestic but also international. The researcher hope that this researcher will be beneficial to both private and public sectors in improving and developing the tourism infrastructures and services to attract more tourists in the future.},
 year = {2020}
}

Copy | Download

TY  - JOUR
T1  - The Factors Leading to Repeat Visitation of Domestic Tourists to Phitsanulok Province Thailand
AU  - Phisunt Tinakhat
AU  - Ahmad Mujafar Syah
AU  - Andris Adhitra
AU  - Rachatawan Limkanchanapa
AU  - Varintorn Viriyachaikul
AU  - Anna Stepanova
Y1  - 2020/05/28
PY  - 2020
N1  - https://doi.org/10.11648/j.sjbm.20200802.17
DO  - 10.11648/j.sjbm.20200802.17
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 96
EP  - 101
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20200802.17
AB  - The purpose of this paper aims to study the factors leading to the repeat visitation of domestic tourists to Phitsanulok province, Thailand. The researchers adapted quantitative methodology by using the survey questionnaires to identify the factors influencing them to repeat the visit. A convenience sampling method is used to collect the data from the domestic tourists traveling to Phitsanulok from August to October 2018 for 400 subjects (250 women and 150 men). The questionnaire is judged by the 5 points Likert Scale. A result of this study revealed that the main top 3 reasons why they would like to repeat visit Phitsanulok because of the famous Buddha image (mean = 4.66, S. D. = 0.655), followed by a variety of natural attractions (mean = 4.29, S. D. = 0.750), and quality accommodation at reasonable price (mean = 4.22, S. D.= 0.787), while the least factor is deal on package tours (n = 400) (mean = 3.29) (S. D. = 0.769). From the result of the conclusion show that further study should focus on deal on package tours because this study found that the least factor is deal on package tours in Phitsanulok by domestic Thai tourists so it improves to be more reasonable price of deal on package and keep stable the good points that make the tourists impressed in Phitsanulok. Moreover, some suggestions from the tourists is mainly about the accessibility to the tourism areas for the disabled and senior tourists. This is quite important and should be brought to the attention to tourism stakeholders in considering to improve this suggestion to be more efficient so it can attract more tourists not only domestic but also international. The researcher hope that this researcher will be beneficial to both private and public sectors in improving and developing the tourism infrastructures and services to attract more tourists in the future.
VL  - 8
IS  - 2
ER  -

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